Press Kit

Introduction

Welcome to the Loma Press Kit. This resource is designed for media, partners, and anyone who wants to use our brand assets. All assets are provided for use in connection with Loma and should be used in accordance with our brand guidelines.

Media Inquiries: press@loma.com

Partnerships:partners@loma.com

Logos

Loma Logo - White

Logo - Black
Use on dark backgrounds.

Loma Logo - Black

Logo - Black
Use on light backgrounds.

Loma App Icon

App Icon
Use in app stores and product showcases.

Loma Logomark - Black

Logomark - Black
Use on light backgrounds.

Loma Logomark - White

Logomark - White
Use on dark backgrounds.

Photography

Loma Logo on Light Background

Photo Background
Use white logo directly on dark backgrounds. Ensure sufficient contrast for readability.

Loma Logo on Busy Background with Backdrop

Portrait Photo Background

Loma Logo on Busy Background with Backdrop

Landscape Background

Loma Logo on Dark Background

Dark Background
Use dark logo directly on light backgrounds. Ensure sufficient contrast for readability.

Colors

White
rgb(255, 255, 255)

Beige
rgb(237, 236, 231)

Beige Light
rgb(246, 245, 243)

Beige Dark
rgb(179, 178, 174)

Charcoal
rgb(37, 36, 34)

Black
rgb(0, 0, 0)

Slate
rgb(101, 101, 101)

Olive
rgb(35, 75, 29)

Umber
rgb(70, 56, 27)

Typography

Loma uses Manrope, a modern sans-serif typeface that balances clarity with warmth. When Manrope is not available, use the system font stack provided.

Font Family
Heading 1

Manrope

Heading 2

Manrope

Large Body Text

Manrope

Body Text

Manrope

Brand Guidelines

When using Loma brand assets, please follow these guidelines to ensure consistent and appropriate representation:

  • Do: Use our logos and assets in their original form. Maintain clear space around logos (minimum 20px). Use appropriate logo variants for light and dark backgrounds.
  • Do: Use our brand colors consistently. Refer to the color palette above for accurate color values.
  • Don't: Modify, distort, or alter our logos in any way. Don't use our logos in ways that imply endorsement or partnership without explicit permission.
  • Don't: Use our brand assets in ways that could be misleading or harmful to our brand reputation.
  • Questions? If you're unsure about usage rights or need additional assets, please contact us at press@loma.com.

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